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It's $20/new patient on Google AdWords

  • 1.  It's $20/new patient on Google AdWords

    Posted 10-11-2017 19:26
      |   view attached
    Our office manager Renea has been tracking where our new patients come from so we can learn some things.  I've attached the data.  Word of mouth still wins by cost ($0) and volume, but Google AdWords has moved into second for volume, and without throwing much money at it.

    Is it worth the $20 a head it calculates out to? If you've got empty appointment slots, I think so (plus you get the additional "free" name exposure on the views/no clicks, and subsequent word-of-mouth opportunity from the $20 patient who comes in).  Interesting that it about matches a common going rate per "chart" (i.e. patient) for a hospital that was purchasing a primary care practice (that practice has now tailed off).

    We are testing Facebook ads next.

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    Jeff Huotari
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    Attachment(s)



  • 2.  RE: It's $20/new patient on Google AdWords

    Posted 12-19-2017 16:32
    Hello,

    How does this work? Are you charged once the patient books (or presents for their appointment in clinic)? Is there a link to your website so they can schedule? Do you ask them how they found out about the clinic?

    Marie

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    Marie Amina Aryan, NP-C
    FNP
    Lakewood Family Health Clinic
    303-578-8191
    Lakewood, Colorado
    Empathetic Family Healthcare clinic
    Lakewood CO
    303-981-1902Empathetic Family Healthcare clinicEmpathetic Family Healthcare clinicEmpathetic Family Healthcare clinic
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  • 3.  RE: It's $20/new patient on Google AdWords

    Posted 12-20-2017 06:44
    Good Morning Marie,

    We have created ads in our google manager account that appear in our location in search engines when specific keywords are used.  We decide a max monthly amount that we are willing to pay and that determines how many times our ad it shown.  Google charges us every time someone clicks on our ad.  The ad takes them directly to our website (where they can schedule online).  We do not get charged $20 every time someone clicks on our ad, it is much less than that.  Not all clicks turn into an appointment.
    However, I do track where every new patient found us when they come to their first appointment.  When we average what we pay monthly with the amount of new patients that came from Google ads, it comes to about $20 per person.

    Let me know if you have any other questions!

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    Renea Clark
    Office Manager
    BlueSky Health
    Howell MI
    517-545-2400
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  • 4.  RE: It's $20/new patient on Google AdWords

    Posted 12-21-2017 07:47
    Thank you!

    Marie

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    Marie Amina Aryan, NP-C
    FNP
    Lakewood Family Health Clinic
    303-578-8191
    Lakewood, Colorado
    Empathetic Family Healthcare clinic
    Lakewood CO

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