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   RE: It's $20/new patient on Google AdWords
 From: Marie Amina Aryan, NP-C
 To: Member Forum
 Posted: 12-19-2017 19:32
 Message: Hello,

How does this work? Are you charged once the patient books (or presents for their appointment in clinic)? Is there a link to your website so they can schedule? Do you ask them how they found out about the clinic?


Marie Amina Aryan, NP-C
Lakewood Family Health Clinic
Lakewood, Colorado
Empathetic Family Healthcare clinic
Lakewood CO
303-981-1902Empathetic Family Healthcare clinicEmpathetic Family Healthcare clinicEmpathetic Family Healthcare clinic
Original Message:
Sent: 10-11-2017 22:26
From: Jeff Huotari
Subject: It's $20/new patient on Google AdWords

Our office manager Renea has been tracking where our new patients come from so we can learn some things.  I've attached the data.  Word of mouth still wins by cost ($0) and volume, but Google AdWords has moved into second for volume, and without throwing much money at it.

Is it worth the $20 a head it calculates out to? If you've got empty appointment slots, I think so (plus you get the additional "free" name exposure on the views/no clicks, and subsequent word-of-mouth opportunity from the $20 patient who comes in).  Interesting that it about matches a common going rate per "chart" (i.e. patient) for a hospital that was purchasing a primary care practice (that practice has now tailed off).

We are testing Facebook ads next.

Jeff Huotari

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