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   RE: It's $20/new patient on Google AdWords
 From: Renea Clark
 To: Member Forum
 Posted: 12-20-2017 09:44
 Message: Good Morning Marie,

We have created ads in our google manager account that appear in our location in search engines when specific keywords are used.  We decide a max monthly amount that we are willing to pay and that determines how many times our ad it shown.  Google charges us every time someone clicks on our ad.  The ad takes them directly to our website (where they can schedule online).  We do not get charged $20 every time someone clicks on our ad, it is much less than that.  Not all clicks turn into an appointment.
However, I do track where every new patient found us when they come to their first appointment.  When we average what we pay monthly with the amount of new patients that came from Google ads, it comes to about $20 per person.

Let me know if you have any other questions!

Renea Clark
Office Manager
BlueSky Health
Howell MI
Original Message:
Sent: 12-19-2017 19:31
From: Marie Amina Aryan, NP-C
Subject: It's $20/new patient on Google AdWords


How does this work? Are you charged once the patient books (or presents for their appointment in clinic)? Is there a link to your website so they can schedule? Do you ask them how they found out about the clinic?


Marie Amina Aryan, NP-C
Lakewood Family Health Clinic
Lakewood, Colorado
Empathetic Family Healthcare clinic
Lakewood CO
303-981-1902Empathetic Family Healthcare clinicEmpathetic Family Healthcare clinicEmpathetic Family Healthcare clinic

Original Message:
Sent: 10-11-2017 22:26
From: Jeff Huotari
Subject: It's $20/new patient on Google AdWords

Our office manager Renea has been tracking where our new patients come from so we can learn some things.  I've attached the data.  Word of mouth still wins by cost ($0) and volume, but Google AdWords has moved into second for volume, and without throwing much money at it.

Is it worth the $20 a head it calculates out to? If you've got empty appointment slots, I think so (plus you get the additional "free" name exposure on the views/no clicks, and subsequent word-of-mouth opportunity from the $20 patient who comes in).  Interesting that it about matches a common going rate per "chart" (i.e. patient) for a hospital that was purchasing a primary care practice (that practice has now tailed off).

We are testing Facebook ads next.

Jeff Huotari

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